India didn’t wait to get rich
The desire was never India’s problem. It never needed to be manufactured. It was always there, pressing against whatever constraint existed, looking for the unit of purchase or the payment structure that would finally let it through.
237mn Indians, 1 expired patent, a different kind of opportunity
Semaglutide's Indian patent has expired. Everyone is celebrating cheaper access to the so-called miracle drug. That celebration is warranted, but incomplete.
Your app is dying, but your business might be fine
Your "application" can now be diluted to an API that AI agents call on behalf of users. The interface layer hence becomes optional, or if I may say, “the interface is dead, long live the infrastructure."
Mo money, mo problems (and fewer customers)
India's most powerful conglomerates - Reliance, Tata, Aditya Birla - have everything you'd expect to win in e-commerce. Yet in online retail, these giants are consistently getting outmaneuvered by digital-first players..
Open AI is now building…toys?
Why is the world's most advanced AI company, which has achieved unprecedented success with software, suddenly interested in building physical devices?
Brands are trying too hard, and Gen Z knows
Every few years, the startup world discovers a new generation and loses its mind. Right now, Gen Z is the target, and brands are acting like this generation has landed from Mars.
The curve that broke our feeds
What starts as a delightful connection inevitably morphs into commercial saturation. This pattern has played out so consistently in social apps that we’ve come to call it the "Feature-Monetisation-Engagement Curve".
Your website was optimised for Google. What about AI?
Back in 2015, nobody was thinking about what happens when the aggregator doesn’t just match supply and demand but actually becomes the supply. That's exactly what AI is enabling today.
TAM is unlocked bottom-up
Business models that thrive in India are often so distinct that they simply cannot be transplanted elsewhere, nor do they need to be. India itself represents such a vast and diverse market that there's ample room for innovation.
Friends, followers, and fictional companions
Social networking has evolved from simple connection tools to complex creation, performance, and AI ecosystems. This represents one of the digital era's most profound cultural shifts.
The evolution of search through AI
Exploring how AI search engines are changing user expectations, challenging business strategies, and potentially redefining our relationship with digital information.
Great products create their own market
We assume that successful technology companies build products that satisfy market demand. But the most transformative companies don't just solve current problems; they actively create new consumer behaviors that didn't previously exist.
Has digital abundance created human scarcity?
Who do you know more about today? Influencers who don’t know about your existence or your neighbours? If you had to think for even a second, then maybe this one’s worth the read.
Agentic AI is reshaping tech and trust in India
Amidst the excitement of everything AI, agentic AI systems offer perhaps the most tangible peak into the potential of this technology.
India's Chip in the AI Game
India is getting bullish on Semiconductors but does it even help the nation?
Is AI cutting your costs or bringing in more revenue?
Remember when everyone thought the internet would make travel agents obsolete? Well, it did...
The "Real" Stuff Needed for "Artificial Intelligence"
AI is ready to scale but is our physical infrastructure ready for growth? We explore this real problem with Artificial Intelligence.
Exam Prep in India: The Student's Journey from Rote to Remote
From Kota to couch learning, India's exam prep landscape has evolved. The rise of digital platforms and AI is making quality education accessible to all, but challenges like digital divide and content overload persist. The key is balancing tech with human touch.
The Rise of Femtech: How Indian Startups are Addressing Women's Health and Wellness
Discover how Indian femtech startups are revolutionizing women's health and wellness through innovation and technology. Join us in supporting this vital movement.
Electrifying India’s mobility with government incentives and startup innovation
India is on the cusp of an electric vehicle revolution, promising not just sustainability but millions of jobs and global leadership in electric mobility. With ambitious targets and supportive policies like EMPS 2024 and FAME II, the stage is set for startups to drive this transformative change.