In a world obsessed with consolidation and scale, India's manufacturing landscape tells a different story: one of specialisation, fragmentation, and resilience.

What starts as a delightful connection inevitably morphs into commercial saturation. This pattern has played out so consistently in social apps that we’ve come to call it the "Feature-Monetisation-Engagement Curve".

The question isn’t whether India will eventually consolidate, it’s why it hasn’t. And what does this tell us about building successful businesses in India? Let’s unpack the forces that make India’s long tail not just a quirk, but a competitive advantage.

Back in 2015, nobody was thinking about what happens when the aggregator doesn’t just match supply and demand but actually becomes the supply. That's exactly what AI is enabling today.

Finding a house in India? That's a three-party deal. Booking a flight? Three-party deal. Even buying a SIM card often involves someone other than just you and the seller. Why are intermediaries so deeply entrenched in India's economic fabric?

Business models that thrive in India are often so distinct that they simply cannot be transplanted elsewhere, nor do they need to be. India itself represents such a vast and diverse market that there's ample room for innovation.

Some investment themes are deliberate bets. Others emerge organically as a pattern, then a conviction, and eventually a portfolio pillar.

Social networking has evolved from simple connection tools to complex creation, performance, and AI ecosystems. This represents one of the digital era's most profound cultural shifts.

Exploring how AI search engines are changing user expectations, challenging business strategies, and potentially redefining our relationship with digital information.

We assume that successful technology companies build products that satisfy market demand. But the most transformative companies don't just solve current problems; they actively create new consumer behaviors that didn't previously exist.

Who do you know more about today? Influencers who don’t know about your existence or your neighbours? If you had to think for even a second, then maybe this one’s worth the read.

Amidst the excitement of everything AI, agentic AI systems offer perhaps the most tangible peak into the potential of this technology.

 With 65% of typical VC portfolios returning zero, mediocre wins don’t move the needle. Entry price is a big factor in determining whether a successful exit delivers fund-level returns.

It’s easy to get caught up in the details — unit economics, customer acquisition costs, retention rates. But sometimes, the most important perspective is the market itself.