Why Voice AI is India’s real OS
Views Radika Views Radika

Why Voice AI is India’s real OS

The driver navigating through WhatsApp DPs, the cook coordinating meal plans, the hotel owner managing operations - they don't need to learn new interfaces. They need technology that speaks their language, literally and culturally.

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Mo money, mo problems (and fewer customers)
Views Amani Chowdhry Views Amani Chowdhry

Mo money, mo problems (and fewer customers)

India's most powerful conglomerates - Reliance, Tata, Aditya Birla - have everything you'd expect to win in e-commerce. Yet in online retail, these giants are consistently getting outmaneuvered by digital-first players..

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How tech is scaling India's retail long-tail
Views Arjun and Amani Views Arjun and Amani

How tech is scaling India's retail long-tail

While Western retail consolidates around platform giants, India's $800 billion retail market remains beautifully fragmented - 90% unbranded products, relationship-driven, and distributed across millions of micro-retailers who form one of the world's largest consumer markets.

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The curve that broke our feeds
Views Radika Views Radika

The curve that broke our feeds

What starts as a delightful connection inevitably morphs into commercial saturation. This pattern has played out so consistently in social apps that we’ve come to call it the "Feature-Monetisation-Engagement Curve".

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India’s long-tail economy is a feature, not a bug
Views Arjun and Amani Views Arjun and Amani

India’s long-tail economy is a feature, not a bug

The question isn’t whether India will eventually consolidate, it’s why it hasn’t. And what does this tell us about building successful businesses in India? Let’s unpack the forces that make India’s long tail not just a quirk, but a competitive advantage.

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TAM is unlocked bottom-up
Views Kopal Views Kopal

TAM is unlocked bottom-up

Business models that thrive in India are often so distinct that they simply cannot be transplanted elsewhere, nor do they need to be. India itself represents such a vast and diverse market that there's ample room for innovation.

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