Shreyans Salecha 7/29/26 Shreyans Salecha 7/29/26

Cred without Kunal, WhatsApp with him

Cred’s potential future as a tech-led bank for wealthy Indians following recent funding, while analysing the "identity crisis" facing WhatsApp.

Amani Chowdhry 7/10/26 Amani Chowdhry 7/10/26

The experience economy is now the proof-of-experience economy

There's an increasingly thin line between doing the thing because it counts everywhere and doing it because it counts to you. I just think it's worth staying on the right side of it, even as that line gets blurrier than I'd like to admit.

Shreyans Salecha 6/19/26 Shreyans Salecha 6/19/26

The Startup Playbook

At Good Capital, we’ve seen companies from different industries go from pre-product to meaningful revenue scale. Despite the differences, they all followed the same path. We lay it out step-by-step to show what they’ve followed to reach where they are.

Amani Chowdhry 6/5/26 Amani Chowdhry 6/5/26

India didn’t wait to get rich

The desire was never India’s problem. It never needed to be manufactured. It was always there, pressing against whatever constraint existed, looking for the unit of purchase or the payment structure that would finally let it through.

Shreyans Salecha 4/21/26 Shreyans Salecha 4/21/26

Investors are not founders

Being a founder and being an investor are fundamentally different jobs - and conflating them is one of the most reliable ways for a relationship to go wrong.

Arjun Malhotra 4/3/26 Arjun Malhotra 4/3/26

237mn Indians, 1 expired patent, a different kind of opportunity

Semaglutide's Indian patent has expired. Everyone is celebrating cheaper access to the so-called miracle drug. That celebration is warranted, but incomplete.

Shreyans Salecha 3/13/26 Shreyans Salecha 3/13/26

What a year of consumer AI pitches taught us

In 2025, here’s what we’ve seen in consumer AI and what we think of them

Amani Chowdhry 2/27/26 Amani Chowdhry 2/27/26

Your app is dying, but your business might be fine

Your "application" can now be diluted to an API that AI agents call on behalf of users. The interface layer hence becomes optional, or if I may say, “the interface is dead, long live the infrastructure."

Arjun Malhotra 2/20/26 Arjun Malhotra 2/20/26

A portfolio Christmas gift, courtesy NVIDIA

NVIDIA acquired Groq for $20 billion - its largest acquisition ever. This outcome is significant for our Fund, but for Good Capital, it represents the latest milestone in a relationship that began over a decade ago.

Shreyans Salecha 2/9/26 Shreyans Salecha 2/9/26

When to use capital as a restraint vs as an accelerant

The biggest risk is not moving too fast or too slow. It's moving at the wrong speed for where you actually are.

Arjun and Amani 1/14/26 Arjun and Amani 1/14/26

The cascading insights behind Meesho’s zero-to-multibillion journey

Serve unbranded products nobody else wants? Check. Incentivise housewives to become your salesforce instead of owning your own customers? Check. Embrace ₹200 average order values that would bankrupt competitors? Check. Each decision conventional wisdom said would fail became a defensible moat.

Radika 10/13/25 Radika 10/13/25

Why Voice AI is India’s real OS

The driver navigating through WhatsApp DPs, the cook coordinating meal plans, the hotel owner managing operations - they don't need to learn new interfaces. They need technology that speaks their language, literally and culturally.

Arjun and Amani 9/29/25 Arjun and Amani 9/29/25

The AI-Human collaboration behind our content (Part 2)

Today, we're pulling back the curtain to show you exactly how we communicate and build on ideas at Good Capital.

Arjun and Amani 9/16/25 Arjun and Amani 9/16/25

The AI-Human collaboration behind our content (Part 1)

Today, we're pulling back the curtain to show you exactly how we communicate and build on ideas at Good Capital.

Arjun and Amani 8/22/25 Arjun and Amani 8/22/25

A second thesis for AI in India

Unlike previous waves of automation that required businesses to adapt to technology, Integrated AI adapts to how professionals already work.

Arjun and Amani 8/8/25 Arjun and Amani 8/8/25

A thesis for AI in India: Solving the drudgery tech left behind [Part 2]

Productivity challenges can't be solved by tools alone - we need systematic thinking & coordination, which we're now starting to see via Orchestration AI. And nowhere is this more evident than in India's pervasive workflow vacuum.

Amani Chowdhry 8/1/25 Amani Chowdhry 8/1/25

Mo money, mo problems (and fewer customers)

India's most powerful conglomerates - Reliance, Tata, Aditya Birla - have everything you'd expect to win in e-commerce. Yet in online retail, these giants are consistently getting outmaneuvered by digital-first players..

Arjun and Amani 7/25/25 Arjun and Amani 7/25/25

A thesis for AI in India: Solving the drudgery tech left behind [Part 1]

We have the hands to build and the vision to dream, but we're missing the crucial middle that connects the two. While tech has digitised our businesses, it hasn't solved the core problem: software can track what happened yesterday, but can't design what should happen tomorrow.

Radika 7/18/25 Radika 7/18/25

Internal rounds deserve more love than they get

When done right, internal rounds are one of the best ways to buy time, protect valuation, and keep building - without the fundraising circus (let's call it what it is).

Radika 7/11/25 Radika 7/11/25

Open AI is now building…toys?

Why is the world's most advanced AI company, which has achieved unprecedented success with software, suddenly interested in building physical devices?