Monetising the most valuable app in India
WhatsApp became the operating system for the informal retail economy, and a wave of startups built vertical workflows on top of it that Meta couldn't. Meta's new global Business Agent commoditizes the routine plumbing, but the real value sits with vertical AI operators who build the domain-specific judgment.
How we think about supply-side moats in a world where code costs nothing
In developed markets, reliability & speed are seldom treated as competitive advantages, as they are baseline expectations. In India, that assumption of a seamless infrastructure is not inherent. It has to be earned.
India’s most attempted market is still unsolved
India has ~80M MSMEs and yet, barely a handful of companies› have cracked selling to them. This is one of the most attempted but startups have either failed to scale or to sustain that flight.
Cred without Kunal, WhatsApp with him
Cred’s potential future as a tech-led bank for wealthy Indians following recent funding, while analysing the "identity crisis" facing WhatsApp.
The experience economy is now the proof-of-experience economy
There's an increasingly thin line between doing the thing because it counts everywhere and doing it because it counts to you. I just think it's worth staying on the right side of it, even as that line gets blurrier than I'd like to admit.
The Startup Playbook
At Good Capital, we’ve seen companies from different industries go from pre-product to meaningful revenue scale. Despite the differences, they all followed the same path. We lay it out step-by-step to show what they’ve followed to reach where they are.
India didn’t wait to get rich
The desire was never India’s problem. It never needed to be manufactured. It was always there, pressing against whatever constraint existed, looking for the unit of purchase or the payment structure that would finally let it through.
Investors are not founders
Being a founder and being an investor are fundamentally different jobs - and conflating them is one of the most reliable ways for a relationship to go wrong.
237mn Indians, 1 expired patent, a different kind of opportunity
Semaglutide's Indian patent has expired. Everyone is celebrating cheaper access to the so-called miracle drug. That celebration is warranted, but incomplete.
What a year of consumer AI pitches taught us
In 2025, here’s what we’ve seen in consumer AI and what we think of them
Your app is dying, but your business might be fine
Your "application" can now be diluted to an API that AI agents call on behalf of users. The interface layer hence becomes optional, or if I may say, “the interface is dead, long live the infrastructure."
A portfolio Christmas gift, courtesy NVIDIA
NVIDIA acquired Groq for $20 billion - its largest acquisition ever. This outcome is significant for our Fund, but for Good Capital, it represents the latest milestone in a relationship that began over a decade ago.
When to use capital as a restraint vs as an accelerant
The biggest risk is not moving too fast or too slow. It's moving at the wrong speed for where you actually are.
The cascading insights behind Meesho’s zero-to-multibillion journey
Serve unbranded products nobody else wants? Check. Incentivise housewives to become your salesforce instead of owning your own customers? Check. Embrace ₹200 average order values that would bankrupt competitors? Check. Each decision conventional wisdom said would fail became a defensible moat.
Why Voice AI is India’s real OS
The driver navigating through WhatsApp DPs, the cook coordinating meal plans, the hotel owner managing operations - they don't need to learn new interfaces. They need technology that speaks their language, literally and culturally.
The AI-Human collaboration behind our content (Part 2)
Today, we're pulling back the curtain to show you exactly how we communicate and build on ideas at Good Capital.
The AI-Human collaboration behind our content (Part 1)
Today, we're pulling back the curtain to show you exactly how we communicate and build on ideas at Good Capital.
A second thesis for AI in India
Unlike previous waves of automation that required businesses to adapt to technology, Integrated AI adapts to how professionals already work.
![A thesis for AI in India: Solving the drudgery tech left behind [Part 2]](https://images.squarespace-cdn.com/content/v1/64e7035b6c1be702f6e4f0db/1754632388344-5IN9AKOUM63SHSGG9K5A/Copy+of+Views+Covers+%282%29.png)
A thesis for AI in India: Solving the drudgery tech left behind [Part 2]
Productivity challenges can't be solved by tools alone - we need systematic thinking & coordination, which we're now starting to see via Orchestration AI. And nowhere is this more evident than in India's pervasive workflow vacuum.
Mo money, mo problems (and fewer customers)
India's most powerful conglomerates - Reliance, Tata, Aditya Birla - have everything you'd expect to win in e-commerce. Yet in online retail, these giants are consistently getting outmaneuvered by digital-first players..