The Anatomy of a VC Analyst Call: What to Really Expect
Sharvi Dubey
Jan 31, 2025

India generates a staggering 62 million tonnes of municipal solid waste annually, presenting immense challenges but also opportunities. This largely untapped $15 billion industry, poised to triple over the next decade, has seen promising innovation across the waste management value chain.
The municipal solid waste stream encompasses all household and commercial waste generated in urban centers. Organic material comprises 50% of this waste, while recyclables like paper, plastic, glass, and metals account for 30%. The remaining 20% includes inert construction debris and hazardous e-waste. An archaic system reliant on dumpsites and landfills calls for urgent innovation across the collection, processing, and recycling stages.
Innovative business solutions that help impact the circular economy positively have cropped up in this space, especially as there is increasing awareness on the subject in Tier 1 cities.
At the critical collection stage, The Kabadiwala (the Hindi term for a waste picker) is formalizing the previously unorganized sector of waste pickers. Through their app, users can can sell their scrap to the right kabadiwala and obtain money for it through a seamless process.
Their network of 10,000+ kabadiwalas use a mobile app to log daily waste collection, receiving points redeemable for education, healthcare and groceries. This brings transparency while improving livelihoods for marginalized communities. Another startup, HelpUsGreen, enables urban households to directly support waste pickers by scheduling doorstep collection of temple flower waste for upcycling. This waste is then recycled into incense sticks and sold to consumers.

Decentralized organic waste management solutions like Nepra and Daily Dump offer localized processing for apartments and commercial complexes. Using aerobic digestion in compact onsite units, they can process up to 1 tonne of organic waste daily into compost or biogas for energy recovery.
Upcycling ventures give new life to waste. Banyan Nation has developed a zero-waste process to convert post-consumer plastic into virgin-equivalent grade material. No waste is too small to be recycled as is demonstrated by Thenga Coco, a venture that upcycles coconut shells into elegant home decor. In e-waste, Attero recycles over 150,000 metric tonnes annually, extracting precious metals and preventing environmental contamination.
Technology is also transforming downstream. Recykal runs India's first online waste commodities marketplace, bringing efficiency and transparency to the trading of waste-derived materials.
India's complex decentralized waste ecosystem requires scalable, hyperlocal solutions. As urbanization accelerates, we believe tremendous potential exists in business models that uplift marginalized communities while capturing value.
We are excited to support founders with a deep understanding of ground realities, driven by a larger vision for a circular economy. India's massive waste crisis demands innovative solutions; the possibilities are boundless in this vital industry.
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